Old Beckler’s Chenille

Burch and Claudell Beckler are good examples of those who made the transition in a developing tufting industry. As the industry grew, “bedspread boulevard” gave way to interstate marketing. Some business principles remained constant, while others had to be modified, until only the hardy and the persistent survived. Beckler’s Carpet had 8 gift shops stretching from Cartersville to Tunnel Hill.

Each gift shop was individually owned, usually by relatives, but Burch provided the tufted goods. They sold chenille spreads, housecoats, bathroom sets, pillows, house shoes from J.W. Bray Company and even chenille dolls. The dolls were stuffed with lint, had a plastic face, and were made by a local barber, Henry Hall, and his wife. Each shop was in competition with the others, although they were generally run by relatives. Yet all benefited from Burch’s heavy commitment to a variety of road signs advertising all the beautiful treasures awaiting within each store.

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